Brand Development

Branding is the buzzword to describe the overall process that produces a consistent recognizable image for a company. It’s a service we’ve provided since our beginnings in 1986 to companies throughout Ontario.

If you’re looking for a new look, you don’t need to look any further than the experienced team at The Graphix Works. We’ll develop a recognizable and memorable look for your company starting with a logo and carry that through into the rest of your materials including your stationery, your sales literature, website, trade show booth and much more.

Creating a cohesive look for your company will send a consistent message to your target audience and ensure they know they’re dealing with the right supplier when they’re seeking out your product or your services.

The Right Chemistry

Approaching the creation of the Niagara Composites logo our goal was a visual that abstractly represented the form and function of their products and the high-tech chemistry of the compounds used in their manufacture. As we imagined their flyer bows spinning and flexing on cable stranding machines we started to think of the atomic model and the arc of electrons around the nucleus. After sketching out several ideas substituting the nucleus for cable strands and electron arcs for flyer bows we soon had the graphic we envisioned pinned down. Typeset with the Simian font that compliments the curves of the graphic and presents with a clean, industrial feel, the basis for an effective identity to support the client’s brand was complete.

Brand Development

Approaching the creation of the Niagara Composites logo our goal was a visual that abstractly represented the form and function of their products and the high-tech chemistry of the compounds used in their manufacture. As we imagined flyer bows spinning and flexing on cable stranding machines we started to think of the atomic model and the arc of electrons around the nucleus. After sketching out several ideas substituting the nucleus for cable strands and electron arcs for flyer bows we soon had the graphic we envisioned pinned down. Typeset with the Simian font that compliments the curves of the graphic and presents with a clean, industrial feel, the basis for an effective identity to support the client’s brand was complete.
Alexander Awnings and Sunrooms Brand

Opposing A's

Following an initial meeting with the owners of Alexander Awnings in 2010 we began developing the creative direction for their rebranding. Creating an image that not only related to the name but also to the product they specialize in, we developed a logo that mimicked the look of an awning through the use of opposing A's. Using a bold dark blue colour contrasted by a combination of taupe and white completed the look.

Check it out!

Recently we were tasked with coming up with a new brand for a local accounting firm. The goal was to create a unique brand that deviated from the normal pocket protector, safe look that most accountants utilize. The check mark is an age old symbol tied into accounting and the review of finances. Our creative uses a check mark that ties into the K of the initials of the firms' principals and also ties the 3 letters together. While simple, this eye catching brand has been welcomed by not only the client, but also the people they deal with every day.

Sheppard Kruger Bowley CPA Brand
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