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What the Client Needed

As a well established business serving the needs of the flyer bow industry, Niagara Composites felt it was time to refresh their brand and seek the guidance of a firm to assist with the development and implementation of a marketing plan. After preliminary meetings the management team awarded The Graphix Works the contract to provide the aforementioned services.

The End Result

Through a targeted well planned advertising campaign and trade show attendance, Niagara Composites enjoyed renewed interest from the decision makers and purchasing agents within the flyer bow industry. Continued marketing of the company through both the website and updated literature has kept their name at the forefront of the industry and resulted in a resurgence within this competitive market.

Our Role

The Graphix Works developed the required marketing plan outlining the services and goals of the rebranding exercise. Starting with the development of a new company identity, The Graphix Works then developed a new stationery package, website, company brochures, trade publication advertisements, trade show booth and promotional product giveaways. Selecting leading trade publications the brand was re-launched using half and full page advertisements which then lead to follow up calls where new company brochures were used to provide information to prospective customers. As part of the plan, Niagara Composites attended both North American and International Trade Shows to promote their company where they were armed with literature and various promotional products to entice show attendees.

Our Client Since: 2010

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